We were excited to be invited to the IRC at ASD. Sounds like a lot of initials doesn’t it. First of all, IRC stands for the Independent Retailer Conference. This show is the brain child of the folks at Retail Minded, an e-magazine devoted to the Independent retailers as well as a web site full of additional resources. IRC puts a trade show within a trade show allowing retailers to have a one stop shop to review vendor offerings as well as providing an educational track. ASD is a collection of trade shows featuring specific verticals as different as Beauty and Fragrance to Smoke Shops.
In most of our trade shows, we are buried on an isle in the middle of a row and try hard to gain the attention of attendee coming down the row. At IRC, we were in the lobby next to registration and the food court. In real estate, they talk about location being the most important thing and we had an ideal location. All day long, we had people walk up to the booth and ask for information about our products. Of course, representing Intuit was a BIG HELP in that every small business owner either uses or knows about QuickBooks. In addition, each time we did an educational session, we would have a rush of attendees
seeking more information about us and the product.
We were excited to introduce Intuit’s new POS line up. In the desktop version, we now have V12, a much needed improvement over V10 and 11. In addition, we were excited to be one of the first to show the new IPad based Point of Sale (POS), QuickBooks POS powered by Revel. This solution integrates the elegance of an IPad with a cloud back-end and integration to QuickBooks Online to allow the retailer to manage their business from anywhere.
Now Intuit has a lineup that can handle the needs of almost any retailer. We were excited to have attended IRC and ASD and look forward to next year. “Will, we are thrilled to have you on board again.” Heidi Ames. Manager, Partner Programs, Retail Minded and Independent Retailer Conference.
Author: English, William S., President of English Management Solutions, Inc. March 2015
